1. Introduction
This Privacy Policy explains how Apex Moto Supply collects, uses, discloses, and protects personal information when you visit our website, purchase products, contact us, create an account, subscribe to communications, or otherwise interact with our online store and related services. This Policy is effective as of 2026-05-22.
Apex Moto Supply provides motorcycle parts, riding gear, accessories, maintenance products, and related customer support. In providing these services, we may process information that identifies, relates to, describes, or could reasonably be linked with you or your household. This Policy is intended for customers and visitors in the United States and includes information relevant to U.S. state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, commonly referred to as the CCPA.
If you do not agree with this Privacy Policy, please do not use our services or provide personal information to us. You may contact us at hello@apexmotosupply.com with questions about this Policy or our privacy practices.
2. Who We Are and How to Contact Us
For purposes of this Privacy Policy, Apex Moto Supply is the business responsible for the personal information it collects and processes in connection with our website, orders, customer service, marketing, and related activities.
Our contact details are:
- Brand: Apex Moto Supply
- Email: hello@apexmotosupply.com
- Address: 214 Hudson Street, New York, NY 10013, United States
If you are a California resident or a resident of another U.S. state with applicable privacy rights, you may use the contact information above to submit a privacy request. We may need to verify your identity before fulfilling certain requests, as described below.
3. Personal Information We Collect
We collect personal information in several ways, including information you provide directly, information collected automatically when you use our website, and information received from service providers, payment processors, shipping providers, marketing partners, or other third parties.
The categories of personal information we may collect include:
- Identifiers: name, email address, mailing address, billing address, shipping address, telephone number, account username, customer ID, IP address, and similar identifiers.
- Commercial information: products viewed, items purchased, order history, returns, exchanges, warranty or fitment inquiries, shopping cart activity, and preferences related to motorcycle parts, accessories, or gear.
- Payment and transaction information: payment method details, billing information, fraud prevention signals, and confirmation of payment. Full payment card information is typically processed by our payment processor and not stored by us in full.
- Internet or other electronic network activity: browsing history on our site, pages viewed, links clicked, search terms, referring pages, device identifiers, browser type, operating system, and interaction with emails or advertisements.
- Geolocation information: approximate location derived from IP address or shipping information, such as city, state, or ZIP code.
- Customer support content: messages, reviews, product questions, service requests, photographs or descriptions you choose to provide, and records of communications with us.
- Inferences: preferences, interests, and shopping tendencies derived from your interactions with our store, such as likely product categories of interest.
We do not intentionally collect sensitive personal information unless necessary for a specific transaction or legal purpose. Please do not send us sensitive information, such as government identification numbers, health information, or financial account credentials, unless specifically requested through a secure method.
4. How We Use Personal Information
We use personal information for business and commercial purposes, including to operate our store, fulfill orders, improve our services, and communicate with customers.
These purposes include:
- Processing purchases, payments, refunds, returns, exchanges, and order confirmations.
- Shipping products, tracking deliveries, and resolving delivery issues.
- Creating and managing customer accounts, wish lists, saved carts, and preferences.
- Responding to customer service requests, product questions, fitment inquiries, and warranty-related communications.
- Personalizing your shopping experience, including recommending products and remembering preferences.
- Sending service messages, transactional emails, safety notices, policy updates, and account notifications.
- Sending marketing communications, promotions, newsletters, and product updates where permitted by law and subject to your opt-out choices.
- Analyzing website performance, improving product offerings, measuring advertising effectiveness, and developing new features.
- Detecting, preventing, and responding to fraud, unauthorized transactions, security incidents, abuse, or violations of our terms.
- Complying with legal obligations, tax requirements, accounting rules, law enforcement requests, and regulatory inquiries.
We may aggregate or de-identify personal information so that it no longer identifies you. We may use aggregated or de-identified information for analytics, reporting, business planning, and other lawful purposes.
5. Sources of Personal Information
We collect personal information from the following categories of sources:
- You: when you place an order, create an account, contact us, sign up for emails, submit a review, enter a promotion, or otherwise provide information.
- Your device and browser: when you visit our website, through cookies, pixels, logs, and similar technologies.
- Service providers: including payment processors, ecommerce platforms, shipping carriers, fraud prevention vendors, customer support tools, analytics providers, and email service providers.
- Marketing and advertising partners: including platforms that help us measure advertising or show relevant promotions.
- Public or commercially available sources: where permitted by law, such as address verification tools or business contact databases.
Some information is necessary to complete a transaction. For example, if you do not provide a shipping address or contact information, we may not be able to process or deliver your order.
6. Cookies, Analytics, and Advertising Technologies
We and our service providers may use cookies, web beacons, pixels, tags, software development kits, log files, and similar technologies to operate our website and understand how visitors use it. Cookies are small files stored on your browser or device that help websites function and remember information.
We may use these technologies for the following purposes:
- Strictly necessary functions: enabling shopping cart functionality, account login, checkout, security, fraud prevention, and site navigation.
- Analytics: measuring traffic, product interest, page performance, conversion rates, and errors.
- Preferences: remembering settings, region, currency, display preferences, and saved items.
- Advertising: delivering or measuring ads, limiting repeated ads, and understanding whether advertisements lead to purchases.
You can control cookies through your browser settings. Blocking some cookies may affect website functionality, including cart, checkout, or account features. Depending on your state of residence, certain advertising or analytics activities may be considered a sale, sharing, or targeted advertising under applicable privacy law. Where required, you may opt out using available preference tools on our website or by contacting us at hello@apexmotosupply.com.
7. How We Disclose Personal Information
We may disclose personal information to third parties for business and commercial purposes. We do not disclose personal information indiscriminately, and we require service providers to use information only as needed to provide services to us or as otherwise permitted by law.
Categories of recipients may include:
- Payment processors and financial institutions: to process payments, refunds, chargebacks, and fraud checks.
- Shipping and logistics providers: to deliver orders, provide tracking, manage returns, and resolve shipping issues.
- Ecommerce and technology providers: to host our website, maintain accounts, manage checkout, provide security, and support business operations.
- Customer support providers: to respond to inquiries, manage communications, and resolve issues.
- Marketing and advertising partners: to send communications, measure campaigns, and deliver relevant advertising, subject to applicable opt-out rights.
- Analytics providers: to understand site usage, improve services, and measure performance.
- Professional advisers: including attorneys, accountants, insurers, auditors, and consultants.
- Government authorities or other parties: when required by law, subpoena, court order, legal process, or to protect rights, safety, and security.
- Business transaction parties: in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
We may also disclose aggregated or de-identified information that does not reasonably identify you.
8. U.S. State Privacy Rights and California Notice
Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, and others, may have specific rights regarding personal information. These rights vary by state and may be subject to limitations or exceptions.
Depending on your state, you may have the right to:
- Request access to the personal information we maintain about you.
- Request a copy of personal information in a portable format.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to exceptions.
- Opt out of targeted advertising, sale of personal information, or sharing of personal information for cross-context behavioral advertising.
- Opt out of certain profiling that produces legal or similarly significant effects, where applicable.
- Limit the use or disclosure of sensitive personal information, where applicable.
- Appeal a denial of a privacy request, where required by law.
For California residents, the CCPA requires certain disclosures about categories of personal information collected, sources, purposes, and categories of third parties to whom information is disclosed. The categories listed in this Privacy Policy describe our practices during the 12 months preceding the effective date and our current practices. We do not knowingly sell or share the personal information of consumers under 16 years of age. We do not use sensitive personal information for purposes that would require a right to limit under the CCPA unless we provide appropriate notice.
To exercise your rights, contact us at hello@apexmotosupply.com. We will verify your request by matching information you provide with information we maintain. You may authorize an agent to submit a request on your behalf where permitted by law. We may ask the agent to provide proof of authorization and may require you to verify your identity directly with us. We will not discriminate against you for exercising privacy rights, although some services may be unavailable if we cannot process necessary information.
9. Marketing Choices and Communications
If you subscribe to marketing emails or promotional messages from Apex Moto Supply, you may opt out at any time by using the unsubscribe instructions included in the message or by contacting us at hello@apexmotosupply.com. Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, safety communications, or responses to your inquiries.
You may also manage certain advertising choices through your browser, device settings, or industry opt-out tools. Because these settings may be device- or browser-specific, you may need to apply choices separately on each browser or device you use. If your browser sends a legally recognized opt-out preference signal, we will process it as required by applicable law.
10. Retention and Security
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, completing transactions, maintaining records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.
Retention periods depend on the type of information and the context in which it was collected. For example, we may retain order records for tax, accounting, warranty, fraud prevention, and customer service purposes. We may retain account information while your account is active and for a reasonable period afterward. We may retain marketing preferences to honor opt-out requests.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission or storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you suspect unauthorized access to your account.
11. Children’s Privacy
Our services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
If you believe a child has provided us with personal information, please contact us at hello@apexmotosupply.com. Parents or guardians may request deletion of a child’s information where required by applicable law.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we update the Policy, we will revise the effective date and, where appropriate, provide additional notice.
Your continued use of our website or services after an updated Privacy Policy becomes effective means that you acknowledge the updated terms. We encourage you to review this Policy periodically. If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact Apex Moto Supply at hello@apexmotosupply.com or at 214 Hudson Street, New York, NY 10013, United States.