1. Introduction
This Cookie Policy explains how Apex Moto Supply uses cookies and similar tracking technologies when you visit or interact with our website, online store, emails, advertisements, and related digital services. It describes what these technologies are, why we use them, the categories of cookies that may be set, and the choices you may have regarding their use.
This Cookie Policy should be read together with our Privacy Policy and any applicable Terms of Service. By continuing to use our website after being presented with a cookie notice, or by adjusting your browser or cookie settings, you can manage how certain cookies are used. Some cookies are necessary for the website to function and cannot be disabled through our preference tools.
For questions about this Cookie Policy or our use of cookies, you may contact us at hello@apexmotosupply.com. Our company address is 214 Hudson Street, New York, NY 10013, United States. This Cookie Policy is effective as of 2026-05-22.
2. What Cookies and Similar Technologies Are
Cookies are small text files that are stored on your browser, computer, mobile device, or other internet-connected device when you visit a website. Cookies allow a website to recognize your device, remember your preferences, maintain your shopping cart, keep you signed in, understand how you use the site, and support advertising or analytics functions.
We may also use technologies similar to cookies, including pixels, tags, web beacons, software development kits, local storage, session storage, device identifiers, and tracking URLs. These tools may collect information such as IP address, browser type, device type, operating system, referring pages, pages viewed, items clicked, approximate location, shopping activity, and interactions with emails or advertisements.
Cookies may be set by Apex Moto Supply directly, which are called first-party cookies, or by third parties that provide services to us, which are called third-party cookies. Third-party providers may include analytics providers, payment processors, ecommerce platforms, advertising networks, social media platforms, fraud prevention vendors, and customer support tools.
3. Why We Use Cookies
We use cookies and similar technologies to operate our website, provide online shopping features, protect our services, improve performance, understand customer behavior, personalize content, measure marketing campaigns, and deliver or help deliver advertisements that may be relevant to you.
For example, cookies may help us remember products you placed in a cart, recognize that you have already seen a notice, process checkout securely, detect suspicious activity, measure which pages are most useful, understand whether our advertising is effective, or show motorcycle parts, gear, accessories, or related products that may match your interests.
Some cookies are essential to provide our website and services. Others are optional and may be used for analytics, personalization, or advertising depending on your settings, browser controls, applicable law, and the choices made available to you.
4. Categories of Cookies We Use
We may use the following categories of cookies and similar technologies on our website and related digital services:
- Strictly necessary cookies: These cookies are required for core website functions, such as page navigation, secure checkout, fraud prevention, account login, payment processing, cart functionality, and remembering privacy choices. Without these cookies, certain services cannot be provided.
- Performance and analytics cookies: These cookies help us understand how visitors use our website, including which pages are visited, how long users stay, whether error messages occur, and which products or categories receive attention. We use this information to improve our site, product offerings, and customer experience.
- Functional cookies: These cookies allow the website to remember choices you make, such as region, display preferences, recently viewed products, form entries, or customer service preferences. They help provide a more convenient and personalized experience.
- Advertising and targeting cookies: These cookies may be used to deliver advertisements, measure ad performance, limit how often you see an ad, build audience segments, and understand whether ads lead to visits or purchases. These cookies may be set by us or by advertising partners.
- Social media cookies: These cookies may be set when you interact with social media features, embedded content, sharing tools, or pages connected to social platforms. Social media companies may use information collected through these tools according to their own policies.
- Email and marketing pixels: These technologies may help us determine whether marketing emails are opened, whether links are clicked, and whether email campaigns lead to site visits or purchases. You may unsubscribe from marketing emails as described in those communications.
5. Information Collected Through Cookies
Cookies and similar technologies may collect or store information about your device and online activity. Depending on your interaction with our website, this may include IP address, device identifiers, browser type, operating system, language settings, approximate geographic location, referring website, pages viewed, products viewed, searches, cart activity, purchase flow activity, timestamps, interactions with website elements, and advertising identifiers.
Some cookie data may be associated with personal information, such as when you create an account, make a purchase, subscribe to marketing communications, contact customer support, or otherwise identify yourself to us. In those cases, cookie data may be combined with information such as your name, email address, shipping address, billing information, order history, customer preferences, or communications with us.
We do not intentionally use cookies to collect sensitive personal information such as government identification numbers, precise financial account credentials, health information, or biometric identifiers. However, payment processing, fraud prevention, and security-related technologies may process technical information necessary to protect transactions and comply with applicable legal or security requirements.
6. Third-Party Cookies and Service Providers
We may allow third-party service providers and partners to place cookies or similar technologies on our website to support ecommerce functionality, analytics, advertising, security, payments, customer service, shipping, and other business operations. These third parties may collect information directly from your browser or device when you visit our website.
Third-party providers may use the information they collect to provide services to us, to improve their own services, or, where permitted, for their own advertising, measurement, or analytics purposes. Their use of information may be governed by their own privacy or cookie policies. We encourage you to review the privacy choices and policies offered by those third parties.
We seek to work with providers that maintain appropriate safeguards for the information they process. However, cookie-based technologies often operate across websites and platforms, and some third-party tracking may be controlled directly by the applicable third party or by your browser, device, or platform settings.
7. Advertising, Analytics, and Interest-Based Advertising
We may use cookies and similar technologies to understand how customers find Apex Moto Supply, measure the effectiveness of our advertisements, and show content or advertising that may be more relevant to users. This may include interest-based advertising, retargeting, lookalike audience creation, conversion measurement, and campaign attribution.
Advertising cookies may help us or our partners infer interests based on your visits to our website, your interactions with our products, or your activity on other websites and services. For example, if you view motorcycle helmets, luggage, maintenance products, or riding accessories, you may later see advertisements related to those or similar products.
You may have choices to limit interest-based advertising through browser settings, device settings, cookie preference tools, industry opt-out mechanisms, and platform-specific advertising settings. Disabling advertising cookies does not necessarily mean you will stop seeing ads; it generally means the ads may be less tailored to your interests.
8. Your Cookie Choices
You can manage cookies in several ways. Most browsers allow you to block, delete, or receive notices about cookies through browser settings. Your browser may also allow you to clear local storage or block certain third-party cookies. Because each browser is different, you should review the settings or help pages for your browser to understand available controls.
If we provide a cookie banner or preference center, you may use it to manage certain non-essential cookies, such as analytics or advertising cookies. Strictly necessary cookies may remain active because they are required to operate the website, remember your privacy preferences, maintain security, or complete transactions.
Some devices and platforms provide additional choices, such as limiting ad tracking, resetting advertising identifiers, or controlling app and browser privacy settings. If you use more than one browser or device, you may need to apply your choices separately on each browser and device.
If you block or delete cookies, some features of our website may not work properly. For example, your shopping cart may not persist, login sessions may end, preferences may be lost, or checkout and security functions may be affected.
9. U.S. Privacy Rights and California Notices
Because Apex Moto Supply operates in the United States, certain state privacy laws may provide residents of specific states with rights concerning personal information collected through cookies and similar technologies. These rights may include the right to know, access, delete, correct, or opt out of certain uses of personal information, depending on the law that applies to you and our business.
For California residents, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may apply in certain circumstances. Cookie-based advertising or analytics activities may be considered a “sale,” “sharing,” or use of personal information for “cross-context behavioral advertising” under California law where applicable. If we are subject to these requirements, California residents may have the right to opt out of such sale or sharing and to limit certain uses of sensitive personal information, if any.
We may honor legally required opt-out preference signals, such as Global Privacy Control, where required by applicable law and where our systems can recognize the signal. The effect of such signals may depend on your browser, device, location, and the nature of the cookie or tracking technology involved.
To exercise privacy rights or ask questions about state privacy rights, you may contact us at hello@apexmotosupply.com. We may need to verify your request before taking action, and certain exceptions may apply under applicable law.
10. Retention of Cookie Data
Cookies may remain on your device for different periods of time. Session cookies are temporary and are generally deleted when you close your browser. Persistent cookies remain on your device until they expire or until you delete them. The duration of a cookie may vary depending on its purpose, the settings applied by us or a third-party provider, and your browser controls.
Information collected through cookies may be retained for as long as needed to fulfill the purposes described in this Cookie Policy, including operating the website, maintaining security, analyzing performance, supporting advertising, resolving disputes, enforcing agreements, and complying with legal obligations. We may also retain aggregated or de-identified information that does not reasonably identify you.
Where a third party sets or controls a cookie, the retention period may be determined by that third party. You should review the relevant third party’s policy or settings for additional details about their retention practices.
11. Do Not Track and Preference Signals
Some browsers offer a “Do Not Track” setting. Because there is no uniform industry standard for responding to Do Not Track signals, our website may not respond to such signals in all circumstances. However, we may respond to legally recognized opt-out preference signals where required by applicable U.S. state privacy laws.
Global Privacy Control and similar technologies may communicate your preference to opt out of certain data sharing or targeted advertising activities. If required by law, we will process recognized signals in a manner consistent with applicable requirements. These signals may apply to the browser or device from which they are sent and may not automatically apply across all browsers, devices, or accounts.
You may also use available cookie controls, browser settings, device settings, and industry opt-out tools to manage tracking and advertising preferences.
12. Changes to This Cookie Policy and Contact Information
We may update this Cookie Policy from time to time to reflect changes in our technologies, vendors, website features, legal requirements, or business practices. When we make changes, we will update the effective date and may provide additional notice if required by law or if the changes are material.
Your continued use of our website after an updated Cookie Policy is posted means that the updated policy applies to your use of the website going forward, subject to any consent or opt-out rights required by applicable law.
If you have questions, requests, or concerns about this Cookie Policy or how Apex Moto Supply uses cookies and similar technologies, please contact us at hello@apexmotosupply.com or write to us at 214 Hudson Street, New York, NY 10013, United States.